| 对我国旅行社品牌经营管理模式的探讨 |
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| 引用本文： | 张婷,龙斌. 对我国旅行社品牌经营管理模式的探讨[J]. 桂林旅游高等专科学校学报, 2004, 15(3): 63-67 |
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| 作者姓名： | 张婷 龙斌 |
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| 作者单位： | 1. 桂林工学院,旅游学院,广西,桂林,541004
2. 桂林电子工业学院,广西,桂林,541004 |
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| 摘 要： | 作为现代企业一种新的竞争战略，品牌经营已成为世界各国经济发展的重要标尺。作为第三产业中迅猛发展的旅行社业，面对日益激烈的国际旅游市场竞争，如何进行品牌经营管理已被提上日程。通过对旅行社品牌经营管理模式的探讨，希望对我国旅行社的品牌经营管理提出参考性意见。
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| 关 键 词： | 旅行社 品牌经营管理模式 中国 品牌意识 品牌利润驱动论模式 |
| 文章编号： | 1008-6080(2004)03-0063-05 |
| 修稿时间： | 2004-04-06 |
Discussion on the Mode of Travel Agency''''s Brand Operating Management in Our Country |
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| ZHANG Ting,LONG Bin. Discussion on the Mode of Travel Agency''''s Brand Operating Management in Our Country[J]. Journal of Guilin Institute of Tourism, 2004, 15(3): 63-67 |
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| Authors: | ZHANG Ting LONG Bin |
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| Abstract: | As a new competition stratagy of modern corporation, brand operation has become the guideline of every country's economy development. Facing more drastic competition of tourism marketing, it is urgent for the travel agency to consider how to operate its brand management. By researching travel agency's brand operating management mode, the essay will bring up reference opinions on this issue. |
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| Keywords: | travel agency brand operating mode of management |
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