| "兴奋点"和"消费点":旅游产品设计的两个重点--以澳大利亚摩尔礁"一日游"产品为例 |
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| 引用本文： | 张栋."兴奋点"和"消费点":旅游产品设计的两个重点--以澳大利亚摩尔礁"一日游"产品为例[J].旅游学刊,2006,21(3):34-36. |
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| 作者姓名： | 张栋 |
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| 作者单位： | 国家旅游局,北京,100740 |
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| 摘 要： | 旅游产品设计中需要考虑许多方面因素,既要面向市场,对旅游消费者有足够吸引力,又要满足投资者和经营者的要求.在这些因素中设计人员怎样抓住重点?本文提出了"兴奋点"和"消费点"的概念,认为该两点是旅游产品设计的两个重点,并以澳大利亚摩尔礁"一日游"为例,讨论了构建"兴奋点"和"消费点"对于设计旅游产品的重要意义.
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| 关 键 词： | 旅游产品 设计重点 摩尔礁 |
| 文章编号： | 1002-5006（2006）03-0034-03 |
| 收稿时间： | 2005-12-20 |
| 修稿时间： | 2006-01-14 |
"Exciting Point" and "Consuming Point" :The Two Key Points in the Design of Tourism Products--A Case Study on One-day Tour of Moore Reef, Australia |
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| ZHANG Dong."Exciting Point" and "Consuming Point" :The Two Key Points in the Design of Tourism Products--A Case Study on One-day Tour of Moore Reef, Australia[J].Tourism Tribune,2006,21(3):34-36. |
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| Authors: | ZHANG Dong |
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| Institution: | National Tourism Administration, Beijing 100740, China |
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| Abstract: | Multifaceted factors should be taken into consideration in the design of tourist products.It should be market-oriented,enough to attract tourist consumers,and at the same time,it should satisfy the demands of investors and operators.How could the designers catch hold of the key points? The paper introduces the concept of exciting point and consuming point.It holds that these are two important points in the design of tourist products.Taking the one-day Tour of Moore Reef in Australia as an example,the author holds the view that both exciting point and consuming point are of great significance in the design. |
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| Keywords: | tourism product focal point of design Moore Reef |
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