顾客定义新析

顾客是市场营销理论的一个重要概念,然而当前对顾客的本质缺乏深刻的认识。顾客是指直接或间接影响企业或组织利益的组织或个人,一个企业的顾客群实际上包含了八个层次:内部顾客、供应商顾客、中介顾客、资金供应顾客、竞争对手顾客、最终顾客、公众顾客与政府顾客。

New Analysis of Customer Concept

Customer"is an important concept in the marketing theory. However, the present knowledge about the essence of Customer is quite superficial,which seriously affects the validity of marketing activities of enterprises. A customer is an organization or a man that may directly or indirectly influence the benefit of an enterprise. The group of customers of an enterprise includes eight levels: inner customer, supply customer, capital-supply customer, intermediary customer, competition customer, end-customer, the public customer and government customer.