| “保存-显示”本能理论在公关活动中的运用浅探 |
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| 引用本文： | 陈文君,刘锋. “保存-显示”本能理论在公关活动中的运用浅探[J]. 企业技术开发, 2011, 0(13): 194-195 |
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| 作者姓名： | 陈文君 刘锋 |
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| 作者单位： | 江西财经职业学院基础部 |
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| 摘 要： | 杨英法先生创立的"保存-显示"本能理论是心理学的重大突破,比广泛流行的马斯洛的需要层次论更加精当、合理和实用。文章在介绍了这一理论基本内容的基础上,探讨了其在公关活动中的运用。
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| 关 键 词： | “保存-显示”本能理论 马斯洛需要层次论 公共关系 |
Application of "Save-show" instinct theory in public relations activities |
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| CHEN Wen-jun,LIU Feng. Application of "Save-show" instinct theory in public relations activities[J]. Technological Development of Enterprise, 2011, 0(13): 194-195 |
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| Authors: | CHEN Wen-jun LIU Feng |
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| Affiliation: | (Department of Basic,Jiangxi Vocational College of Finance and Economics,Jiujiang,Jiangxi 332000,China) |
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| Abstract: | "Save-show" instinct theory founded by Mr.Yang Yingfa is a psychological breakthrough,it is more precise and appropriate,reasonable and practical than the widely popular Maslow's theory of needs hierarchy.This paper describes its application in public relations activities based on introducing its basic elements. |
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| Keywords: | " save-show" instinct theory Maslow's theory of needs hierarchy public relations |
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