| 服务型企业-员工互动关系管理:员工买入和雇主品牌化 |
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| 引用本文： | 刘璐,王淑翠,顾宝炎. 服务型企业-员工互动关系管理:员工买入和雇主品牌化[J]. 商业经济与管理, 2008, 0(7) |
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| 作者姓名： | 刘璐 王淑翠 顾宝炎 |
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| 作者单位： | 1. 上海理工大学,管理学院,上海,200093
2. 杭州师范大学,医药卫生管理学院,浙江,杭州,310036 |
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| 摘 要： | 伴随着内外部营销相结合的平衡视角的推广应用,员工得到更多关注和研究,而雇主品牌建设也成为重要议题.文章首先强调了服务业中员工的重要性.然后,主张在企业-员工互动关系管理中,一方面要鼓励员工买入-知识买入和情感买入,另一方面要重视雇主品牌化和提高雇主吸引力.
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| 关 键 词： | 互动关系 员工买入 雇主品牌化 雇主吸引力 |
Managing the Interaction Relation between the Service Corporate and the Employee:Employee Buy-in and Employer Branding |
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| LIU Lu,WANG Shu-cui,GU Bao-yan. Managing the Interaction Relation between the Service Corporate and the Employee:Employee Buy-in and Employer Branding[J]. Business Economics and Administration, 2008, 0(7) |
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| Authors: | LIU Lu WANG Shu-cui GU Bao-yan |
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| Affiliation: | LIU Lu1,WANG Shu-cui2,GU Bao-yan1(1.Management School,University of Shanghai for Science , Technology,Shanghai 200093,China,2.Managment School of Pharmacy , Healty,Hangzhou Normal University,Hangzhou 310036,China) |
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| Abstract: | With the development and adoption of the balance perspective of internal and external marketing,the employee management gets much more attention and research,meanwhile,employer branding grows to be an important issue.The paper presents the significance of the employee management in service industry firstly.Then some suggestions are introduced about the interaction relation management between the corporate and the employee.In details,on one hand,the employee buy-in,ie.intellectual buy-in and emotional buy-in... |
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| Keywords: | the interaction relation employee buy-in employer branding employer attractiveness |
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