Abstract: | Robert Collins has written two superb books treating modernAmerican business history—The Business Response to Keynes(1981), and More: The Politics of Growth in Postwar America(2000). In this, his most recent and elegantly written book,he takes on the rather more slippery, amorphous cultural historyof the period. He even dives undaunted into that most murkyphenomenon, "postmodernism." There, he has some delightful thingsto say about "the therapeutic culture" and the "self-esteem"fad that it produced. In his treatment |