基于结构方程模型的产地认知效应影响因素分析 |
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引用本文: | 钱黎春,段鑫传,邱聪聪.基于结构方程模型的产地认知效应影响因素分析[J].安徽工业大学学报(社会科学版),2012,29(1):9-11. |
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作者姓名: | 钱黎春 段鑫传 邱聪聪 |
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作者单位: | 安徽工业大学管理学院,安徽马鞍山,243002;安徽工业大学管理学院,安徽马鞍山,243002;安徽工业大学管理学院,安徽马鞍山,243002 |
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基金项目: | 基金项目:安徽省教育厅人文社会科学研究项目 |
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摘 要: | 产地认知效应的影响因素包括产地地区形象、产品属性和消费者个人因素。通过结构方程模型对产地认知效应影响因素分析结果的验证表明:产地地区形象和产品属性对产地认知效应有正向影响。
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关 键 词: | 产地认知效应 结构方程模型 影响因素 |
Analysis of the Influencing Factors of Origin Cognitive Effect Based on Structural Equation Model |
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Authors: | QIAN Li-chun DUAN Xin-chuan QIU Cong-cong |
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Institution: | (School of Management,AHUT,Ma’anshan 243002,Anhui,China) |
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Abstract: | The regional image of a producing area,product attributes,and consumer individual factor are all included into the influencing factors of origin cognitive effect which is analyzed and verified by use of structural equation model with the demonstration that the regional image and product attributes give the origin cognitive effect a positive influence. |
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Keywords: | origin cognitive effect structural equation model influencing factor |
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