| 提高评述素质 彰显导向功能 |
| |
| 引用本文： | 刘国凯. 提高评述素质 彰显导向功能[J]. 安徽工业大学学报(社会科学版), 2012, 29(3): 164-165 |
| |
| 作者姓名： | 刘国凯 |
| |
| 作者单位： | 马鞍山人民广播电台,安徽马鞍山,243000 |
| |
| 摘 要： | 当今广播新闻传播的特点除了信息本身之外,主持人的评述也是重要的一个环节,它对提高新闻的理解度和抵达率,增强传播效果,彰显导向功能起着极大的作用。主持人只有提高自身素质,具有掌握方针政策的能力、把握舆论导向的能力、辨明是非善恶的能力、解读新闻内涵的能力和良好的表达能力,才能彰显新闻的导向功能。
|
| 关 键 词： | 主持人 素质 导向功能 |
Promote Commentary Quality and Demonstrate Steering Function |
| |
| LIU Guo-kai. Promote Commentary Quality and Demonstrate Steering Function[J]. , 2012, 29(3): 164-165 |
| |
| Authors: | LIU Guo-kai |
| |
| Affiliation: | LIU Guo-kai(Ma’anshan People’s Broadcasting Station,Ma’anshan 243000,Anhui,China) |
| |
| Abstract: | In addition to information itself for broadcasting news,anchors’ comments are also important,which plays vital role in promoting the understanding of the news,increasing the effect of transmission,and demonstrating steering function.Anchors should improve their own quality,have the ability of understanding policy,differentiating good from evil,and interpret news profoundly and good expressive ability to demonstrate news steering function. |
| |
| Keywords: | anchor quality steering function |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
