乡村振兴战略背景下海南乡村旅游质效提升研究

乡村旅游助推乡村振兴,乡村振兴促进乡村旅游。在乡村振兴战略背景下,梳理海南乡村旅游发展现状,指出海南乡村旅游发展遇到的瓶颈、困境,提出海南乡村旅游质效提升的思路和策略,包括开拓客源市场、锻造产品质量、提高经济效益和强化要素保障四个方面。

Study on the Quality and Efficiency Improving of Hainan's Rural Tourism under the Background of Rural Revitalization Strategy

Rural revitalization is promoted by rural tourism, which in turn is promoted by rural revitalization. However, under the background of rural revitalization strategy, the current situation of Hainan''s rural tourism development is sorted out, the bottlenecks and difficulties encountered in the development of Hainan''s rural tourism are pointed out, and the ideas and strategies for improving the quality and efficiency of Hainan''s rural tourism are put forward, including four aspects: opening up the source market, forging product quality, improving economic benefits and strengthening factor protection.