| 广告英语语篇特点的系统功能语法分析 |
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| 引用本文： | 吴思乐,胡秋华.广告英语语篇特点的系统功能语法分析[J].广东农工商职业技术学院学报,2001,17(4):77-82. |
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| 作者姓名： | 吴思乐 胡秋华 |
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| 作者单位： | 广东农工商职业技术学院，广东广州510507 |
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| 摘 要： | 从系统功能语法的角度看，语场、语旨和语式对广告英语语篇特点有着 重大的影响，因此广告语篇的作必须根据不同的语场、语旨及语式及广告语篇作出调整，否则就会影响读对语篇的接受。
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| 关 键 词： | 系统功能语法 语场 语旨 语式 广告英语 |
Analyzing the Discourses Characteristics of English for Advertising in Functional Grammar |
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| WU Sile,HU Qiuhua.Analyzing the Discourses Characteristics of English for Advertising in Functional Grammar[J].Journal of Guangdong AIB Polytechnic College,2001,17(4):77-82. |
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| Authors: | WU Sile HU Qiuhua |
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| Abstract: | The paper analyses the characteristics of English for advertising and the influence of field, tenor and mode upon it from the aspects of Functional Grammar. This paper also puts forward that the identified sponsor of an advertisement should adjust the discourse in accordance with particular fleld, tenor and mode, otherwise it is less likely that the advertisement will be acceptable to readers. |
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| Keywords: | functional grammar field tenor mode English for advertising |
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