| 基于SWOT分析的荔枝湾旅游营销策略 |
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| 引用本文： | 孙平.基于SWOT分析的荔枝湾旅游营销策略[J].价值工程,2011,30(30):66-67. |
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| 作者姓名： | 孙平 |
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| 作者单位： | 云南财经大学商学院,昆明,650221 |
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| 摘 要： | 本文从荔枝湾自身具体情况出发,通过SWOT分析,进一步把握荔枝湾旅游运行规律,针对其存在的一些问题,提出一些相应的对策。
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| 关 键 词： | 荔枝湾 乡村旅游 SWOT 营销策略 |
Marketing Strategy of Lizhiwan's Tourism Based on SWOT Analysis |
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| Sun Ping.Marketing Strategy of Lizhiwan's Tourism Based on SWOT Analysis[J].Value Engineering,2011,30(30):66-67. |
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| Authors: | Sun Ping |
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| Institution: | Sun Ping(School of Business,Yunnan University of Finance and Economics,Kunming 650221,China) |
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| Abstract: | Starting from Lizhiwan's own specific conditions,this article further grasps the operation rules of Lizhiwan's tourism by the SWOT analysis,and proposed countermeasures for the existence of some problems. |
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| Keywords: | Lizhiwan rural tourism SWOT marketing strategy |
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