广告策划中运用的卡通形象分析

在市场竞争激烈的商业年代,在正处缺乏情感交流的信息社会,创造一个具有亲和力和贴近人们的内心的卡通形象设计领域正在刚刚兴起,并会成为这个时代必然的发展趋势。文章在分析卡通形象现状以及卡通形象运用和其他形象运用的差别的基础上,通过例举卡通形象在广告策划中的成功案例,深入思考了未来广告艺术中卡通形象的设计与发展。

Analysis of Cartoon Characters in Advertisement Plan

In the era of competitive business market,and the information society that lack of emotional interaction,the design of creating a cartoon image with affinity which is close to people's hearts is just emerging and will become the inevitable trend of development.On the basis of analyzing the status quo of cartoon image and the differences of cartoon characters from other images,the paper gave a success example of cartoon images in advertising planning,thinks about the design and development of using cartoon i...