| 某餐馆服务质量与顾客满意研究 |
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| 引用本文： | 郭逸靖.某餐馆服务质量与顾客满意研究[J].价值工程,2011,30(30):123-125. |
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| 作者姓名： | 郭逸靖 |
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| 作者单位： | SCUT工商管理学院,广州,510640 |
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| 摘 要： | 在此激烈的竞争环境下,饭店要想谋求生存和持续发展,单纯依靠价格竞争很难达到目的,服务质量一定程度上影响着餐馆的营销效果、经济收益和竞争实力,这些与消费者的满意程度息息相关。位于SCUT附近的某餐馆是一个以高校学生为其主要消费群体的餐馆。本文结合某餐馆的现状,构造某餐馆服务质量与顾客满意的关系概念模型,并对服务质量与顾客满意的关系进行实证研究。
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| 关 键 词： | 服务质量 顾客满意营销 某餐馆 |
Research on Service Quality and Customer Satisfaction of a Restaurant |
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| Guo Yijing.Research on Service Quality and Customer Satisfaction of a Restaurant[J].Value Engineering,2011,30(30):123-125. |
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| Authors: | Guo Yijing |
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| Institution: | Guo Yijing(Business Administration,South China University of Technology,Guangzhou 510640,China) |
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| Abstract: | In the fierce competition environment,if a restaurant want to seek survival and development,it is difficult to reach the purpose relying solely on price competition.Service quality has influences on the restaurant's marketing effects,economic benefits and competitive strength,and has impact on consumer's satisfaction.A restaurant is near SCUT.Its main consumption group is college students.Based on the present situation of a restaurant,the article structured the conceptual model of relationship between servi... |
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| Keywords: | the service quality customer satisfaction marketing a restaurant |
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