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培养旅游职业人才 注重行业诚信教育
引用本文:毕德全.培养旅游职业人才 注重行业诚信教育[J].价值工程,2011,30(30):192-193.
作者姓名:毕德全
作者单位:江苏农林职业技术学院,句容,212400
基金项目:江苏农林职业技术学院“苏南丘陵地区现代农业旅游功能开发——以溧阳市为例”(课题编号:2010C11)
摘    要:在旅游业飞速发展的今天,在国际国内旅游大环境下,加强品牌意识,打造诚信旅游的呼声越来越高,因诚信而引起的旅游投诉所占的比例越来越高,旅游从业人员诚信素质不高等等一些现实问题期待诚信教育。旅游职业教育在诚信教育中应当首当其冲,加强旅游从业人员,特别是旅游第一线的工作人员诚信教育是旅游职业教育当中最重要的内容。本文以旅游职业诚信教育为脚本进行了初步研究。主要从旅游职业教育诚信教育面对的现状、存在问题和加强诚信教育的对策等方面综述了旅游职业人才培养的诚信教育。

关 键 词:旅游  职业  诚信  教育

Training Tourism Professional Talent and Paying Attention to Integrity Education of Industry
Bi Dequan.Training Tourism Professional Talent and Paying Attention to Integrity Education of Industry[J].Value Engineering,2011,30(30):192-193.
Authors:Bi Dequan
Institution:Bi Dequan(Jiangsu Polytechnic College of Agriculture and Forestry,Jurong 212400,China)
Abstract:Today,tourist industry develops at full speed.Under the international and internal travel environment,the demand for strengthening the consciousness of brands and making integrity tourism is higher and higher.As the tourism complaint caused by integrity is becoming higher.Some problems such as low quality of workers in tourism industry need integrity education.Professional education is the priority of integrity education.Strengthening integrity education of workers of tourism industry is the most important ...
Keywords:travel  vocation  integrity  education  
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