A comparison of planners' site-selection intentions towards a sustainability reward program,location, and overall costs |
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| Authors: | Shinyong Jung Sarah Tanford Yen-Soon Kim Carola Raab |
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| Affiliation: | 1. Department of Hospitality, Tourism &2. Events, Metropolitan State University of Denver, Denver, CO, USA;3. William F. Harrah College of Hospitality, University of Nevada, Las Vegas, NV, USA |
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| Abstract: | Previous research indicates that environmental attitudes do not always translate into environmentally sustainable behavioral intention. The current research uses sustainability reward programs as incentives for people to have environmentally friendly behavioral intentions. Specifically, this study investigates how sustainability reward program affect meeting planners' site-selection intention in comparison with other factors such as location and overall costs. While the results of the study discover that the effect of sustainability reward programs was not significant for planners' site-selection intention, considerable differences were found on the effects of other factors between different types of planners. The findings provide important theoretical and practical implications. |
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| Keywords: | Location meeting planner overall costs site selection intention sustainability reward program |
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