| 浅议金融营销哲学 |
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| 引用本文： | 左鹏,史天林. 浅议金融营销哲学[J]. 山西财经大学学报, 2003, 25(1): 45-45,47 |
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| 作者姓名： | 左鹏 史天林 |
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| 作者单位： | 山西财经大学工商管理学院,山西,太原,030012 |
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| 摘 要： | 在金融营销活动中，金融企业一般采取的是传统营销观念－产品推销哲学来指导营销活动，局限了营销活动的发展，收效甚微。金融企业需要树立新的营销哲学－市场营销观念，以客户为中心开展营销活动，增强企业的竞争优势。
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| 关 键 词： | 金融企业 市场营销 金融营销 营销策略 |
| 文章编号： | 1007-9556(2003)01-0045-03 |
On the Philosophy of Financial Marketing |
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| ZUO Peng,SHI Tian-lin. On the Philosophy of Financial Marketing[J]. Journal of Shanxi Finance and Economics University, 2003, 25(1): 45-45,47 |
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| Authors: | ZUO Peng SHI Tian-lin |
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| Abstract: | In financial marketing activities, financial enterprises usually adopt a traditional concept of marketing--the philosophy of promoting sales of products, which restricts the marketing activities. Therefore, a new concept, or philosophy of marketing, which is client-centered, should be set up so as to sharpen the competitive edge of the enterprise. |
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| Keywords: | financial marketing traditional concept of marketing concept of marketing client-centered |
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