| 农业产业化经营视角下安徽农产品品牌战略环境分析 |
| |
| 引用本文： | 刘从九,晋雪梅. 农业产业化经营视角下安徽农产品品牌战略环境分析[J]. 铜陵学院学报, 2012, 11(3): 7-10 |
| |
| 作者姓名： | 刘从九 晋雪梅 |
| |
| 作者单位： | 安徽财经大学,安徽蚌埠,233041 |
| |
| 基金项目： | 安徽省哲学社科规划项目《农业产业化视角下的安徽农产品品牌价值提升机制研究》，安徽省高校人文社科重点研究基地安徽财经大学合作经济研究中心招标项目( |
| |
| 摘 要： | 农业产业化与农产品品牌战略有机结合起来是发展现代农业的必由之路。文章首先阐述了安徽农业产业化经营的现状，分析了安徽农业产业化存在的问题，然后提出了实施农产品品牌战略的意义，最后运用SWOT分析法从外部和内部两方面分析了安徽农产品实施品牌战略的环境。
|
| 关 键 词： | 农业产业化 安徽农产品 品牌战略 |
The brand Strategic Environment of Anhui Agricultural Products in the industrialized Operation of Agriculture Perspective |
| |
| Liu Cong-jiu,Jin Xue-mei. The brand Strategic Environment of Anhui Agricultural Products in the industrialized Operation of Agriculture Perspective[J]. Journal of Tongling College, 2012, 11(3): 7-10 |
| |
| Authors: | Liu Cong-jiu Jin Xue-mei |
| |
| Affiliation: | (Anhui University of Finance and Economics,Bengbu Anui 233041,China) |
| |
| Abstract: | The combination of the agricultural industrialization and agricultural brand strategy is the only way for the development of modern agriculture.This paper described the current situation of Anhui industrial management of agriculture,the problems of Anhui agricultural industrialization,then the significance of implementing the brand strategy of agricultural products,Finally SWOT analyzing from both external and internal analysis of Anhui agricultural products brand strategy environment. |
| |
| Keywords: | agricultural industrialization agricultural products brand strategy |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
