|
|||||
|
|
Marketing in the age of the network: From marketplace to U-space |
|
| Authors: | Richard T Watson Pierre Berthon Leyland F Pitt George M Zinkhan |
| Institution: | J. Rex Fuqua Distinguished Chair for Internet Strategy, The University of Georgia, Athens;Professor of Marketing, Bentley College, Waltham, Massachusetts;Professor of Marketing, Simon Fraser Univerity, Burnaby, BC, Canada;Coca-Cola Company Professor of Marketing, The University of Georgia, Athens, Georgia |
| Abstract: | |
| Keywords: | |
| 本文献已被 ScienceDirect 等数据库收录！ | |