Diversification choices in agriculture: a Choice Modelling case study of sugarcane growers |
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| Authors: | Jill Windle John Rolfe |
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| Affiliation: | Jill Windle (email: ) is a Senior Research Officer in the Centre for Environmental Management and John Rolfe is an Associate Professor in the Faculty of Business and Law, at Central Queensland University, Rockhampton, Queensland, Australia. |
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| Abstract: | Growers in the sugarcane industry have been struggling under financial pressure for several years. One option to improve farm viability might be to diversify farm enterprise income. Choice Modelling, an economic valuation technique, was used to explore the trade-offs growers make between different attributes of diversification, and how their choices may be related to certain socio-economic characteristics. Application of the technique involved surveys of cane growers in three regions of Central Queensland. This is a novel approach to assessing grower intentions that has the potential to reveal detailed information about influences on grower choices. |
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| Keywords: | choice modelling farm diversification sugarcane growers |
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