中国企业以“走出去”战略为指导探索占领国际市场道路

在党的十六大报告中提出今后我国经济建设和改革的主要任务要坚持“引进来”和“走出去”相结合的战略决策 ,“走出去”不仅代表了广大人民的根本利益 ,而且对促进我国经济跨越发展有着重要意义。中国企业应在“走出去”发展战略的指导下 ,抓住加入WTO的契机 ,制定逐步占领国际市场的多种策略 ,实施多渠道、多层次、多方式相互交织的战略。

Chinese Enterprises Diected by the Strategy of "Go out of the Nation" Explore the Ways to Occupy the International Market

Meeting the opportunities and challenges the country might face after the entry of the WTO, Chinese enterprises, directed by the strategy of "Go out of the Nation", are exploring ways to occupy the international market gradually. In this light, the present paper aimed to elucidate the why and the how and finally put forward a mixed strategy of occupying the market through various channels and in various depth.