| 次动者优势理论与国有商业银行产品开发 |
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| 引用本文： | 洪静. 次动者优势理论与国有商业银行产品开发[J]. 安徽工业大学学报(社会科学版), 2007, 24(5): 28-29 |
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| 作者姓名： | 洪静 |
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| 作者单位： | 安徽工业大学,经济学院,安徽,马鞍山,243002 |
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| 基金项目： | 安徽省教育厅人文社会科学基金 |
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| 摘 要： | 国有商业银行应从银行产品的特征出发,借鉴次动者优势理论,努力创造并利用好次动者优势,从而在开发新产品、提高服务质量等方面发挥优势,增强银行的竞争力。
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| 关 键 词： | 次动者优势 国有商业银行 银行产品 银行服务 |
| 文章编号： | 1671-9247（2007）05-0028-02 |
| 修稿时间： | 2006-11-20 |
The Theory of Follower's Advantages and the Development of State-owned Commercial Banking Products |
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| HONG Jing. The Theory of Follower's Advantages and the Development of State-owned Commercial Banking Products[J]. , 2007, 24(5): 28-29 |
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| Authors: | HONG Jing |
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| Abstract: | The state-owned commercial banks should start from the features of banking products,learn form the theory of follower's advantages,try to create and make good use of the follower's advantages so that they will be able to give full play to their strengths in new product development,improvement of service quality so as to sharpen their competitive edge. |
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| Keywords: | follower's advantage state-owned commercial banks banking products banking services |
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