| 立足顾客关系打造企业的新持久竞争优势 |
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| 引用本文： | 赵永刚,牟嫣.立足顾客关系打造企业的新持久竞争优势[J].商业研究,2008(1):61-63. |
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| 作者姓名： | 赵永刚 牟嫣 |
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| 作者单位： | 1. 中南民族大学,管理学院,湖北,武汉,430074
2. 上海财经大学,统计学系,上海,200433 |
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| 基金项目： | 湖北省高校人文社科重点基地“湖北省企业竞争力研究中心”基金支持项目,项目名称:湖北省与沿海经济发达地区企业竞争力差异比较研究,项目编号:QYJZL2006Y013 |
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| 摘 要： | 近年来,市场竞争焦点从市场、服务转向顾客,顾客导向的竞争成为新趋势,顾客经济时代到来。顾客关系是建立在企业与顾客之间的交易、交流基础上的联系,是企业资源、能力、知识的优良载体。最后从基于顾客知识的合理开发和利用,培养企业的资源整合能力,提高企业的学习和创新能力实现对顾客关系的管理,以促成顾客关系资源转化为企业的持久竞争优势。
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| 关 键 词： | 资源基础论 竞争优势 顾客关系 |
| 文章编号： | 1001-148X(2008)01-0061-03 |
| 修稿时间： | 2007年2月5日 |
New Resource of Enterprise Lasting Competitive Advantage: Customer Relationship |
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| ZHAO Yong-gang,MOU Yan.New Resource of Enterprise Lasting Competitive Advantage: Customer Relationship[J].Commercial Research,2008(1):61-63. |
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| Authors: | ZHAO Yong-gang MOU Yan |
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| Abstract: | In recent years the focus of market competition has turned to the customer from market and service.The customer-oriented competition becomes the new trend calling for a sort of customer economy.Customer relationship is based on the transaction and communication between enterprise and customer.Customer relationship management involves the increased customer knowledge knowledge,the ability of resource integration,and the learning and innovation ability,which can help to realize the transformation of customer relationship resource into enterprise's sustainable competitive advantages. |
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| Keywords: | resources-based theory competitive advantage customer relationship |
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