| 农户接收信息行为的地区差异性分析 |
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| 引用本文： | 张永忠,王小宁,郝渊晓.农户接收信息行为的地区差异性分析[J].财经论丛,2012(1):109-114. |
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| 作者姓名： | 张永忠 王小宁 郝渊晓 |
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| 作者单位： | 西安交通大学经济与金融学院 |
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| 基金项目： | 陕西省社会科学规划基金资助项目(10E085);中央高校基本科研基金资助项目(08143036) |
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| 摘 要： | 农业信息服务在我国农村有一定程度的推广,其对农村信息化建设起着积极的推进作用。本文通过建立农户信息接受态度的研究模型,运用结构方程模型对感知的信息质量、有用性、易用性、服务成本和使用能力等在不同地区间进行验证。研究结果表明,感知的有用性、使用能力和易用性在不同地区有着显著差异,其他因素差别不大。
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| 关 键 词： | 信息接收行为 研究模型 结构方程模型 |
An Empirical Analysis of Regional Differences of Information Received by Rural Residents |
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| ZHANG Yong-zhong,WANG Xiao-ning,HAO Yuan-xiao.An Empirical Analysis of Regional Differences of Information Received by Rural Residents[J].Collected Essays On Finance and Economics,2012(1):109-114. |
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| Authors: | ZHANG Yong-zhong WANG Xiao-ning HAO Yuan-xiao |
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| Institution: | (School of Economics and Finance,Xi’an Jiaotong University,Xi’an 710061,China) |
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| Abstract: | Agricultural information services in China’s rural areas have been improving to some degree,which plays an active role in the rural information construction.In the paper,the model of attitudes towards receiving information for rural residents is established,and the perceived information quality,usefulness,ease of use,service costs and ability of use in different regions are verified by the structural equation model.The findings show that perceived usefulness,ability of use and ease of use in different regions are significantly different,but other factors are not significantly different. |
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| Keywords: | behavior of information receiving research model structural equation model |
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