山东省文化产业竞争力评价体系构建与实证研究

目前,山东省文化产业的发展已初具规模,但文化产业的竞争力也不尽如人意.为了准确评价山东省文化产业竞争力,文章基于波特的“钻石模型”构建了系统的竞争力指标体系,然后运用Spss软件对相关数据进行主成分分析和聚类分析,并根据处理结果做出科学评价和分析,探究山东省文化产业提升竞争力的路径.

The Construction of the Competitiveness Evaluation System of Shandong' s Culture Industry and its Empirical Research

At present,culture industry in Shandong Province is beginning to take shape,but the competitiveness of Shandong’ s culture industry is not satisfactory.To evaluate the competitiveness of Shandong’s culture industry accurately,a systemic competitiveness evaluation index system which is based upon the theory of Porter’s "Diamond" mode in this paper.Then the paper uses SPSS Statistics software to perform principal component analysis and cluster analysis on related data.Scientific evaluation and analysis also has been made upon the result.And this paper lists some measures to enhance the competitiveness of Shandong’s culture industry at last.