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Marketing the Pinball Way: Understanding How Social Media Change the Generation of Value for Consumers and Companies |
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| Authors: | Thorsten Hennig-Thurau Charles F. Hofacker Björn Bloching |
| Affiliation: | 1. Marketing Center, University of Münster, Am Stadtgraben 13-15, 48143 Münster, Germany;2. Faculty of Management, Cass Business School, City University London, 106 Bunhill Row, London EC1Y 8TZ, UK;3. Department of Marketing, Florida State University, 821 Academic Way, Tallahassee, FL 32306-110, USA;4. Roland Berger Strategy Consultants, Am Sandtorkai 41, 20457 Hamburg, Germany |
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| 本文献已被 ScienceDirect 等数据库收录！ | |