Language competencies,policies and practices in multinational corporations: A comprehensive review and comparison of Anglophone,Asian, Continental European and Nordic MNCs |
| |
Authors: | Anne-Wil Harzing Markus Pudelko |
| |
Affiliation: | 1. Sogang Business School, Sogang University, 35 Baekbeom-ro, Mapo-gu, Seoul 04107, Republic of Korea;2. Department of Marketing, Advertising, Retailing and Sales, Auckland University of Technology Business School, 120, Mayoral Drive, Auckland 1010, New Zealand |
| |
Abstract: | The importance of language differences in multinational companies (MNCs) can hardly be overlooked. This paper therefore provides the first large-scale quantitative overview of language competencies, policies and practices in MNCs. It is based on data from more than 800 subsidiaries, located in thirteen different countries with headquarters in more than 25 different countries, which were aggregated into four distinct home country clusters. This comprehensive study allows us to differentiate prior conceptual or case-based findings according to home, host and corporate languages and to develop managerial implications which vary according to the different country clusters. |
| |
Keywords: | |
本文献已被 ScienceDirect 等数据库收录! |
|