| 酒店集团化的虚拟连锁初探 |
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| 引用本文： | 董观志. 酒店集团化的虚拟连锁初探[J]. 桂林旅游高等专科学校学报, 1999, 0(2) |
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| 作者姓名： | 董观志 |
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| 作者单位： | 暨南大学中旅学院!广东深圳518053 |
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| 摘 要： | 酒店集团化是实现酒店业规模增长的重要战略选择之一。本文从虚拟连锁的概念出发，对虚拟连锁的优势和形式进行了探讨，明确提出虚拟连锁是酒店集团化的弹性运作机制，把握机会主导市场是实施虚拟连锁策略的关键
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| 关 键 词： | 运作机制 虚拟连锁 酒店集团化 |
An Initial Probe on the Virtual Chain Hotel Groups |
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| DONG Guan zhi. An Initial Probe on the Virtual Chain Hotel Groups[J]. Journal of Guilin Institute of Tourism, 1999, 0(2) |
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| Authors: | DONG Guan zhi |
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| Abstract: | Forming hotel conglomerate is an important strategy in realizing the scale growth of hotels.This paper explores the advantages and forms of virtual chain hotel groups and points out that the key lies in taking the chance to lead the market and applying the elastic operation mechanism in the process. |
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| Keywords: | operating mechanism virtual chain hotel grouping course |
| 本文献已被 CNKI 等数据库收录！ |
