Crowdfunding: Preparation considerations and success factors for the German restaurant sector

Crowdfunding in restaurants is a relatively new and underresearched area. This study assessed the relationship among theoretical preparation considerations with success factors for reward-based concepts in Germany using platform content and interviews. The findings support and contradict earlier propositions. Specifically, the study found support for the following preparation considerations in the German restaurant context: professional video pitch, brief textual description, team composition considerations, appropriate funding targets, shorter funding duration, rewards that are tailored to fit, and the importance of getting the word out. Little support for social capital needs and funding target restrictions was found.