Barriers to the Implementation of Corporate Social Responsibility in Gaming Industry

Corporate Social Responsibility (CSR) is an important tool to reduce the adverse impact of the gaming industry. There were very limited studies specifically analyzed barriers of CSR practice in the gaming industry. This study adopted in-depth interviews and verified the interviews by dividing two informant groups. The results showed that cognitive dissonance, negative image, management dilemma, resources limitation, confused regulations, and unsustainable impetus were the major barriers in CSR implementation. Furthermore, the practical recommendations and suggestions were discussed.