Senior Tourism: The Sunrise Industry in the Sunset Crowd

With the advent of China’s aging society, the elderly have become an important force in tourism activities and tourism consumption. Senior tourism has gradually become the focus of social attention. In this context, the national government departments and some local governments have formulated a series of policies and standards related to senior tourism to promote the development of the senior tourism industry, which reflects the increasingly important role of senior tourism in the national economy development. The aim of this paper is to introduce the background of senior tourism policy formulation, the specific content of senior tourism policies and standards, and its impact on China’s tourism research and practice.