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Exploring the Role of Travel and Tourism in Sharing Economy Activities: A Case Study of South Korea |
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| Authors: | Sanghoon Kang Woo Gon Kim HakJun Song |
| Institution: | 1. Tourism Research Institute, Kyonggi University, Youngtong-gu, Suwon, South Korea;2. International Center for Hospitality Research &3. Development, Dedman School of Hospitality, Florida State University, Tallahassee, FL, USA;4. College of Tourism and Fashion, Pai Chai University, Daejeon, South Korea |
| Abstract: | This study explores the role of travel and tourism in sharing economy activities by using a case study of Seoul, South Korea. The findings reveal 1) significant associations between respondents’ demographic and socio-economic characteristics and their participation level in diverse sharing economy activities; 2) significant differences in future intention to participate in diverse sharing economy activities among groups; and 3) interest in travel and tourism was most strongly related to future intention to participate in diverse sharing economy activities. Policy making implications of the sharing economy focused on the role of travel and tourism are discussed in the conclusion. |
| Keywords: | Sharing economy travel tourism future intention participation South Korea |