Examining temporary disposition and acquisition in peer-to-peer renting |
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Authors: | Heather E. Philip Lucie K. Ozanne Paul W. Ballantine |
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Affiliation: | 1. Department of Management, Marketing and Entrepreneurship, College of Business and Law, University of Canterbury, New Zealandheather.philip@pg.canterbury.ac.nz;3. Department of Management, Marketing and Entrepreneurship, College of Business and Law, University of Canterbury, New Zealand |
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Abstract: | AbstractThis study examines the nature of temporary disposition and acquisition in the context of online peer-to-peer (P2P) renting. Although renting is becoming increasingly popular, little is known about the phenomenon as practised between peers. P2P renting is a form of non-ownership access that enables renters to temporarily access goods, but also provides those that rent the ability to temporarily dispose of their possessions. Theoretically driven thematic analysis identifies that P2P renting is characterised as a self-service exchange with extensive co-creation and a balanced market-mediated exchange involving short-term intermittent transactions driven by a desire for community, inspired by political consumerism. However, fear of negative reciprocity, the high-involvement nature of the transaction, limited access to products and the inflexible nature of P2P rental sites impede the practice. Having a better understanding of current attitudes towards P2P renting may help with the design of future online P2P systems. |
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Keywords: | collaborative consumption peer-to-peer renting temporary disposition temporary acquisition |
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