Marketing education without borders: Exploiting the new information technologies |
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| Authors: | Jim Bell David Demick Patrick Ibbotson Sitki Karajan Van Wood |
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| Institution: | 1. Department of Marketing , University of Otago , PO Box 56, Dunedin, New Zealand;2. University of Ulster , Jordanstown, Northern Ireland;3. Montana State University , Boezman;4. Virginia Commonwealth University , USA |
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| Abstract: | The recent literature on management education has been highly critical of the provision and delivery of educational offerings. In particular, by the failure of educators to address the international dimensions. This article outlines and evaluates a collaborative attempt to address these issues via the use of the new information technologies. |
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