| Abstract: | INDUSTRIAL MARKETING MANAGEMENT: A STRATEGIC VIEW OF BUSINESS MARKETS by Michael D. Hutt and Thomas W. Speh (Holt‐Saunders International Editions, New York, 1985), 632 pages, £14.95. ISBN 4–8337–0256–8. STRATEGIC MARKET PLANNING: THE PURSUIT OF COMPETITIVE ADVANTAGE by George S. Day (West Publishing Company, St. Paul, Minnesota, 1984), 237 pages £19.00. ISBN 0–314–77884–5. INDUSTRIAL PRODUCT INNOVATION: ORGANISATION AND MANAGEMENT by Dr. F. A. Johne (Croom Helm, London, 1985), 192 pages, £15.95 hardback. ISBN 0–7099–1444‐X. |
