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Small business is big business |
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| Authors: | George R Cameron |
| Institution: | Senior Marketing Advisor , North Wales to the Welsh Development Agency |
| Abstract: | The number of small business start‐ups in the UK continues to increase. This article discusses the stages of business and marketing development that a small business can expect to encounter. Success in business depends upon a number of factors, these are described and discussed under the headings of individual qualities and key components. |
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