Rejoinder to Hunt’s ‘The bases of power approach to channel relationships’ |
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Authors: | Keith J Blois |
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Institution: | Templeton College, University of Oxford, UK |
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Abstract: | AbstractThe critique of Blois and Hopkinson presented by Hunt is examined. Hunt argues that Blois and Hopkinson: make criticisms of the power-base approach in channels of distribution research; that these criticisms can be categorised under five headings; and, that each of these criticisms is suspect. This rejoinder examines each of Hunt’s claims and argues that they are not fully convincing. |
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Keywords: | power power bases marketing channels inter-organisational power social power |
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