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Rejoinder to Hunt’s ‘The bases of power approach to channel relationships’
Authors:Keith J Blois
Institution:Templeton College, University of Oxford, UK
Abstract:Abstract

The critique of Blois and Hopkinson presented by Hunt is examined. Hunt argues that Blois and Hopkinson: make criticisms of the power-base approach in channels of distribution research; that these criticisms can be categorised under five headings; and, that each of these criticisms is suspect. This rejoinder examines each of Hunt’s claims and argues that they are not fully convincing.
Keywords:power  power bases  marketing channels  inter-organisational power  social power
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