Abstract: | The Internationalization of the Firm edited by Peter J. Buckley and Pervez Ghauri (Academic Press, London, 1993). 371 pages. £16.95. ISBN 0 566 02516 7. Practical Marketing Research by Neil B. Holbert and Mark W. Speece (Prentice‐Hall, Í993). 302 pages. Paperback £16.95. ISBN 0 13 145954 6. |