New technology in UK retailing: Issues and responses |
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| Authors: | John A. Dawson Leigh Sparks |
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| Affiliation: | 1. Fraser of Allander Professor of Distributive Studies, Institute for Retail Studies, Department of Business Studies , University of Stirling;2. Lecturer, Institute for Retail Studies, Department of Business Studies , University of Stirling |
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| Abstract: | Technology application in retailing has a considerable history, with applications for the most part aimed at labour cost reduction. The technologies now being applied in retailing and distribution however differ from these earlier ones in a fundamental way. The new technologies in micro‐electronic based computing and micro‐electronic communications differ by being general purpose and flexible and by developing very rapidly. The new technology is enabling changes to take place in the distribution channel. The areas of applications of the new technology and the applications and reasons of technology introduction are analysed in this paper. |
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