Conceptual and empirical developments of marketing channel conflict |
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Authors: | Richard A. Moore |
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Affiliation: | Ford Motor Company Ltd. , U.K. |
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Abstract: | Managers regularly have to struggle with conflict within the marketing channel and it is therefore important that marketing managers should have an understanding of conflict and its meaning in the channel setting. This paper attempts to provide a background to this understanding by reviewing the conceptual and empirical developments in the field of marketing channel conflict. These developments are drawn together into an integrated model of current research into channel conflict. |
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