| 第三方物流产品设计与营销策略 |
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| 引用本文： | 卢颖,赵礼强. 第三方物流产品设计与营销策略[J]. 商业研究, 2006, 6(20): 199-201 |
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| 作者姓名： | 卢颖 赵礼强 |
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| 作者单位： | 沈阳航空工业学院,管理系,辽宁,沈阳,110034 |
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| 基金项目： | 辽宁省沈阳市社会科学基金 |
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| 摘 要： | 第三方物流企业为客户企业提供物流服务其实质是一种产品即服务产品。不同的第三方物流产品组合满足不同客户个性化、差异化的物流需求。第三方物流企业通过分析客户企业的物流需求来设计符合客户需要的第三方物流产品组合,提供专业性的物流服务,并进行有效的服务营销和关系营销来获取竞争优势。
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| 关 键 词： | 第三方物流 第三方物流产品 物流需求 营销 |
| 文章编号： | 1001-148X（2006）20-0199-03 |
| 收稿时间： | 2006-02-20 |
| 修稿时间： | 2006-02-20 |
Third Party Logistics Product Design and Market Strategy |
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| LU Ying,ZHAO LI-qiang. Third Party Logistics Product Design and Market Strategy[J]. Commercial Research, 2006, 6(20): 199-201 |
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| Authors: | LU Ying ZHAO LI-qiang |
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| Affiliation: | Department of Management, Shenyang Institution of Aeronautical Engineering, Shenyang , Liaoning 110034, China |
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| Abstract: | Third party logistics enterprise provides logistics service for client customers.This is actually a service product.Different products meet different customer demands in terms of individuality and differentiation.Third parties logistics accounts for designing different TPL's product combination through analyzing customer demand,offering professional logistics service,so as to gain competitive adventages by conducting effective service and relationship marketing. |
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| Keywords: | third party logistics third party logistics product logistics demand marketing |
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