| 区域性物流企业服务营销创新问题的研究 |
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| 引用本文： | 阳红梅. 区域性物流企业服务营销创新问题的研究[J]. 物流技术, 2012, 0(17): 198-200 |
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| 作者姓名： | 阳红梅 |
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| 作者单位： | 湖南生物机电职业技术学院 |
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| 摘 要： | 首先概述了区域性物流企业的特征及其服务营销的内涵、作用和意义,接着重点分析和解读了区域性物流企业服务营销中存在的问题,最后提出了加强和促进区域性物流企业服务营销创新水平和质量的系统化解决方案。
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| 关 键 词： | 区域性物流企业 服务营销 创新 |
Study on Service Marketing Innovation of Regional Logistics Enterprises |
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| YANG Hong-mei. Study on Service Marketing Innovation of Regional Logistics Enterprises[J]. Logistics Technology, 2012, 0(17): 198-200 |
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| Authors: | YANG Hong-mei |
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| Affiliation: | YANG Hong-mei(Hunan Vocational & Technical College of Biology & Electromechanics,Changsha 410127,China) |
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| Abstract: | In this paper,we first introduced generally the characteristics of regional logistics enterprises and the connotation and significance of their service marketing,then analyzed emphastically the problems existing therein,and finally proposed the systematic solution to improve the level and quality of service marketing innovation of the regional logistics enterprises. |
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| Keywords: | regional logistics enterprise service marketing innovation |
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