| 创意设计提升宁波小家电产品竞争力的路径研究 |
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| 引用本文： | 邬琦姝. 创意设计提升宁波小家电产品竞争力的路径研究[J]. 浙江工商职业技术学院学报, 2014, 0(4): 10-15 |
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| 作者姓名： | 邬琦姝 |
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| 作者单位： | 浙江工商职业技术学院,浙江宁波315012 |
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| 基金项目： | 2014宁波市哲社科规划项目（编号G14-GJ05）阶段性研究成果. |
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| 摘 要： | 创意设计是能够创造财富的,是制造业的灵魂,是从中国制造走向中国创造的关键突破点.从宁波小家电企业的创意设计入手,可以发见依靠创意设计提升产品竞争力的“六大路径”,在分析相关案例后,可供宁波其他小家电企业提升产品竞争力借鉴,并在此基础上提出了政府、学校、企业三方合作,为宁波小家电企业提升产品竞争力创造更多的条件,进而带动宁波小家电产业发展,形成集群优势.
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| 关 键 词： | 创意设计 宁波小家电产品 竞争力 路径 |
On the Path of Creative Design to Enhance the Competitiveness of Small Electrical Appliances in Ningbo |
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| WU Qi-shu. On the Path of Creative Design to Enhance the Competitiveness of Small Electrical Appliances in Ningbo[J]. Journal of Zhejiang Business Technology Institute, 2014, 0(4): 10-15 |
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| Authors: | WU Qi-shu |
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| Affiliation: | WU Qi-shu ( Zhejiang Business Technology Institute, Ningbo 315012, China) |
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| Abstract: | Creative design, soul of manufacturing, can create wealth and bring about a breakthrough of Chinese innovation. This paper, based on the creative design of Ningbo small electrical appliance enterprises, points out that there are ＂six paths＂ to enhance the competitiveness of their products and proposes that the cooperation between government, school and enterprise is of vital importance to boost enterprises＇ competitiveness and promote the development of Ningbo small electrical appliances industry, forming the cluster advantage. |
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| Keywords: | creative design small electrical appliances in Ningbo competitiveness path |
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