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管理时尚研究
引用本文:王圆圆,袁泽沛. 管理时尚研究[J]. 贵州财经学院学报, 2005, 0(6): 109-112
作者姓名:王圆圆  袁泽沛
作者单位:武汉大学经济与管理学院,湖北,武汉,430072
摘    要:管理时尚具有操作性强、以偏概全等特点,对它们的需求与供给形成了管理时尚市场.其生命周期曲线呈钟形且是一条长波伴随着一系列短波.若将其国内外传播进行综合考虑,则将呈现出一种雁形模式.由于传统文化的含蓄性与抽象性,中国基本没有管理时尚.目前我国企业面临着大量管理时尚的冲击而不知所措,因此有必要对管理时尚进行比较系统的研究.

关 键 词:管理时尚 传播过程 生命周期
文章编号:1003-6636(2005)06-0109-04
收稿时间:2005-09-26
修稿时间:2005-09-26

A Study of Management Fashions
WANG Yuan-yuan,YUAN Ze-pei. A Study of Management Fashions[J]. Journal of Guizhou College of Finance and Economics, 2005, 0(6): 109-112
Authors:WANG Yuan-yuan  YUAN Ze-pei
Affiliation:School of Economics and Management, Wuhan University, Wuhan, Hubei 430072, P.R. China
Abstract:Management fashions are characterized by high workability and taking a part for the whole. The demand for and supply of them constitute the market for management fashions. They have a bell - like life cycle, with a long wave accompanied by a series of short waves. If we consider the diffusion of management fashions home and abroad, a flying geese model will manifest itself. Due to the implicit and abstract nature of the traditional culture, there are basically no management fashions. Shocked by a large number of management fashions, Chinese firms currently are at a loss what to do. Therefore, there is a need to study them systematically.
Keywords:management fashion    process of diffusion    life cycle
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