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Marketing and organization theory: opportunities for synergy |
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| Authors: | Jr" target="_blank">David J KetchenJr G Tomas M Hult |
| Institution: | (1) College of Business, Auburn University, Auburn, AL 36849-5241, USA;(2) Eli Broad College of Business, Michigan State University, East Lansing, MI 48824-1121, USA |
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| 本文献已被 SpringerLink 等数据库收录！ | |