| 鸡蛋王国的新发现 |
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| 引用本文： | 王东华,原洪吉,孙扩. 鸡蛋王国的新发现[J]. 管理案例研究与评论, 2009, 2(4): 263-270 |
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| 作者姓名： | 王东华 原洪吉 孙扩 |
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| 作者单位： | 大连理工大学,管理学院,辽宁,大连,116023;大连理工大学,管理学院,辽宁,大连,116023;大连理工大学,管理学院,辽宁,大连,116023 |
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| 摘 要： | 案例以凤栖园养鸡场作为背景，揭示了其产品特色，阐释其发展中所面临的多元问题。针对问题的多元性进行了积极探索，谋求更好的运作发展，同时，“鸡蛋王国的新发现”关乎人类福祉，言近意远。
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| 关 键 词： | 农村合作社 运作管理 |
The New Discovery of the Egg Kingdom |
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| WANG Dong-hua,YUAN Hong-ji,SUN Kuo. The New Discovery of the Egg Kingdom[J]. Journal of Management Case Studies, 2009, 2(4): 263-270 |
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| Authors: | WANG Dong-hua YUAN Hong-ji SUN Kuo |
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| Affiliation: | School of Management;Dalian University of Technology;Dalian 116023;China |
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| Abstract: | This case presents business background and product characteristics of FENGXI Park chicken house,and puts forward some problems in the development of the firm. The case reflects and explains many problems of the firm to find a better way of development. In addition,the "new discovery" of the egg kingdom cares for the happiness of people,and has far-reaching significance. |
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| Keywords: | village cooperative operation management |
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