Mixed methods studies in entrepreneurship research: Applications and contributions |
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| Authors: | José F Molina-Azorín María D López-Gamero Jorge Pereira-Moliner Eva M Pertusa-Ortega |
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| Institution: | 1. Department of Management , University of Alicante , Alicante E-03080 , Spain jf.molina@ua.es;3. Department of Management , University of Alicante , Alicante E-03080 , Spain |
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| Abstract: | Mixed methods research is becoming an increasingly popular approach in several fields. However, its application in the field of entrepreneurship has not been studied. The authors reviewed the use of mixed methods research in three entrepreneurship journals and two leading generalistic journals that publish entrepreneurship research, examining the main purposes and designs. A total of 955 articles were reviewed and 81 mixed methods studies were identified. The analysis of these articles revealed opportunities associated with the application of this approach. Mixed methods may help to improve entrepreneurship research addressing challenges emphasized in earlier studies. Suggestions on why and how to use mixed methods research are offered, and recommendations are provided to guide future mixed methods studies to advance our understanding of the entrepreneurial phenomenon. |
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| Keywords: | entrepreneurship mixed methods research quantitative methods qualitative methods |
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