“化险为夷”还是“雪上加霜”?——负面网络口碑情境下零售企业社会责任行为对品牌权益的影响研究 Research on the Impact of the Social Responsibility of Retail Enterprises on the Brand Equity under the Circumstance of Negative Internet Word-of-Mouth期刊界 All Journals 搜尽天下杂志传播学术成果专业期刊搜索期刊信息化学术搜索

“化险为夷”还是“雪上加霜”?——负面网络口碑情境下零售企业社会责任行为对品牌权益的影响研究

摘要：
Research on the Impact of the Social Responsibility of Retail Enterprises on the Brand Equity under the Circumstance of Negative Internet Word-of-Mouth

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