进入模式、区域产业环境以及经营特性对中小企业跨区域经营绩效影响——基于浙商的实证研究

文章以238家总部设在浙江赴异地投资的中小企业为实证对象，通过多变量变异数分析、以及GLM回归分析等方法进行实证研究，探讨进入模式、区域产业环境以及经营特性对浙商在国内异地市场经营绩效的影响。研究结果显示：中小企业进入异地市场时，在综合绩效上以多数股权表现最好、独资次之、等额股权第三、少数股权最差；区域产业环境对异地经营绩效存在显著性影响。在具有供应链优势、成本优势或营销密集度优势的产业环境中，企业容易获得更佳的绩效表现，而在高研发密集度的区域，则呈现无差异表现；企业经营特性对其异地经营绩效存在显著性影响。具有良好控制能力和营销能力的企业容易获得更好的绩效。

The Effect of Entry Mode,Regional Industrial Environment and Business Characteristics on the Cross-Regional Business Performance of Small and Medium-Sized Enterprises:An Empirical Study Based on Enterprises in Zhejiang Province

The 238 enterprises taken as empirical objects in this paper are all headquartered in Zhejiang province and launch distant investment in different market. This paper investigates the effect of entry mode, regional industrial environment and business characteristics on the business performance of enterprises in Zhejiang province in different market of China by empirical methods including multivariate analysis of variance and GLM regression analysis etc. The results show that: (1) when the small and medium-sized enterprises enter a different market, the enterprises with majority share holding perform the best in the comprehensive performance, enterprises with sole proprietorship the second, followed by enterprises with equal stakes in the third, and enterprises with minority stakes perform the worst; (2) the regional industrial environment has significant effects on the business performance of enterprises in different markets. In an industrial environment with advantages in supply chain, cost or marketing intensity, enterprises are easier to perform better, but it shows no differentiated features in the region with high intensity of R&D; (3) the business characteristics of enterprises have obvious effects on business performance of enterprises in different markets. The enterprises with better control ability and marketing ability are easier to obtain better performance.