| 华商文化传播与中国品牌国际化发展研究 |
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| 引用本文： | 杜军,鄢波.华商文化传播与中国品牌国际化发展研究[J].企业活力,2009(10). |
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| 作者姓名： | 杜军 鄢波 |
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| 作者单位： | 1. 暨南大学企业发展研究所、暨南大学管理学院,广州,510632;广东海洋大学经济管理学院,湛江,524088
2. 广东海洋大学经济管理学院,湛江,524088 |
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| 基金项目： | 广东省哲学社会科学规划项目，广东省科技计划专项项目，广东省高校思想政治教育课题，重庆市高等教育(西南大学)教学改革研究项目 |
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| 摘 要： | 华商文化应是一种弘扬传统华商文化之精髓、吸纳全世界文化之优点、创新、融合、发展中的文化集合体。华商文化应当是中国品牌的灵魂,而中国品牌应当是华商文化的主要载体。在华商文化国际化与中国品牌国际化的进程中,华商文化是神,中国品牌是形,按自然界的规律,只有神形合一,神形相谐,二者才能实现较好的发展,也才能实现最终的中国品牌国际化的目标。
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| 关 键 词： | 华商文化 文化传播 中国品牌 品牌国际化 |
Research on the Chinese Business Cultural Dissemination and the International Development of Chinese Brands |
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| Du Jun,Yan Bo.Research on the Chinese Business Cultural Dissemination and the International Development of Chinese Brands[J].Enterprise Vitality,2009(10). |
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| Authors: | Du Jun Yan Bo |
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| Abstract: | Chinese business culture should be a carry forward the essence of traditional Chinese business culture,smoking the benefits of the world's culture,and be a culture collection in the course of innovation,integration,development. Chinese business culture should be the soul of Chinese brands,while Chinese brands should be the main carrier of Chinese business culture.In the process of the internationalization of Chinese business culture and the internationalization of Chinese brands,Chinese business culture is a spirit,the Chinese brand is body,according to the laws of nature,and only spirit and body unity,spirit and body harmonic,both to achieve better development,but also in order to achieve the ultimate goal of the internationalization of Chinese brands. |
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| Keywords: | Chinese business culture cultural dissemination Chinese brands brand internationalization |
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