| 服务创新是连锁药店生命力的源泉 |
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| 引用本文： | 于渤,高洪玲.服务创新是连锁药店生命力的源泉[J].商业研究,2005(20):196-197. |
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| 作者姓名： | 于渤 高洪玲 |
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| 作者单位： | 哈尔滨工业大学,管理学院,黑龙江,哈尔滨,150001 |
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| 摘 要： | 连锁药店是提供药品分销服务的一条重要渠道,在我国医药卫生体制改革和市场竞争的双重压力下,连锁药店在服务营销方面的创新能力成为企业生存发展的关键所在。连锁药店要在培育经营特色、提高服务技术、增添新的举措上进行服务创新。
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| 关 键 词： | 连锁药店 服务营销 创新 竞争优势 |
| 文章编号： | 1001-148X(2005)20-0196-02 |
| 收稿时间： | 03 15 2005 12:00AM |
| 修稿时间： | 2005年3月15日 |
Service Innovation to Improve Chain Pharmacy |
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| YU Bo,GAO Hong-ling.Service Innovation to Improve Chain Pharmacy[J].Commercial Research,2005(20):196-197. |
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| Authors: | YU Bo GAO Hong-ling |
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| Institution: | School of Management, Harbin Institute of Technology, Harbin, Heilongjiang 150001, China |
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| Abstract: | Chain pharmacy is an important channel of medicine distribution. Under the double pressure of medical and sanitation system innovation in China and severe competition in medicine market, the initiative and creativity of chain pharmacies become the critical factors for the survival and development of enterprises. Chain pharmacies need irnprore their service in terms of spectiality, technology and tactics. |
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| Keywords: | chain pharmacy service marketing innovation competitiveprice aelvantage |
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